Building your brand

Brand strategy and development

With over 20 years experience working with the biggest brands in creative sector I have invaluable knowledge of brand development and brand strategy.

Creative Thinking
A brand is one of the most valuable assets of a business, and it needs to be carefully managed to ensure it represents your business properly. Developing a brand that stands out from your competition and creates brand loyalty by retaining existing customers as well as attracting new ones is key to your business success.

A brand strategy is a blueprint for the development of a successful brand in order to achieve specific goals. Your brand is not your name, your logo or product. Quite simply, your brand is how your business communicates to its customers and how they perceive you as a brand, therefore developing a brand strategy is the powerhouse behind any successful business.

Brand Personality
When developing a brand you need to carefully consider the personality. Are you a serious corporation or creative and playful? Conveying the right message in a believable tone of voice is important to your brand strategy. Using a consistent message is important when applied to your printed media and online presence including your website and social media networks.

Growing-up Slowly
Short-term activities and tactics are a big mistake when it comes to brand building. Brands aren’t built overnight, so your brand strategy shouldn’t be focused on short-term tactics but rather on long-term goals and sustainable growth.

Rules Rule
A brand guide document is a set of rules regarding fonts, colour schemes, formatting and styling to keep all newly developed materials within a consistent visual identity. This document should then be made available to all staff involved in marketing and any Graphic Designers as a reference point in the development and design of any new company materials, whether it be printed items such as a marketing brochure or digital projects such as websites or social media.

Brand Services

  • Brand Development and Strategy
  • Brand collateral management
  • Generating creative brand ideas
  • Ensuring brand consistency

Call 01243 554 305 to discuss your Brand Strategy.


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